Watches A to Z: US Polo Assn

The US Polo Association was founded in 1890 and is the governing body for the sport of polo in the United States. The association itself is a non-profit entity. However, it also owns the for profit subsidiary USPA Global Licensing Inc. (also sometimes called USPA Properties Inc). This for profit subsidiary manages the US Polo Association brand around the world (190 countries) and in 1100+ outlets. Some of the profits are funneled back to the US Polo Association to support outreach and other non-profit activities. While the brand is used on apparel, luggage, footwear and more, as watch enthusiasts we're most interested in the brand's watches. 

A line up of US Polo Assn Watches from my collection

US Polo Assn watches were introduced at Baselworld in 2009. While they are generally too inexpensive to garner monied watch collector attention, sometimes they look like a million bucks! I find US Polo Assn watches online and at brick-n-mortar retailers like Burlington, JC Penney, and Ross. I've never had any quality issues with my US Polo Assn watches. They are typically a good buy for the money.

A US Polo Assn watch with gleaming gold tones

In the United States, US Polo Assn watches are manufactured by Accutime. The company has a long history of producing affordable timepieces that work well and look good. Most US Polo Assn watches have design elements that include a polo pony and rider and a US Polo Assn in a standard font.  However, the brand has some watches that branch out and omit the pony and rider. Over the years, I've picked up several US Polo Association watches.  To see all of the US Polo Assn posts on this blog, check out this link.

A US Polo Assn watch in orange

In the US, we are used to seeing US Polo Assn watches in a budget friendly $15 to $30 price range. However, in Europe, the brand is sold through Eurotrade s.r.l. In my few glimpses of US Polo Assn watches sold in the UK, it appears that the watches start at affordable levels and go upwards. The price range might be $50 to $150 with potentially better quality levels and features.

A US Polo Assn watch with a Japanese quartz movement

The key take away from a look into the watches of brand like US Polo Assn is that there are lots of interesting watches to collect in this world. You can define price ranges that are comfortable for you and you can pick brands that fit your sense of style and your personal preferences. Styles come an go with fashion-brand watches, to browse US Polo Assn watches for men on Amazon, bang it here to visit the latest via our Amazon affiliate program link.

 

A Guide to Minimalist Watches

Minimalist philosophy offers a simple, intentional, approach to architecture, decor, clothing, and life. Instead of having dozens and dozens of watches, it invites us to have only one or a few that are simple, readable, and versatile parts of a wardrobe.  The philosophy stresses quality over quantity.  So, one might only have a watch or three, but they might be a better than ordinary without venturing too far into material excess. 

A Minimalist Fossil Watch

Minimalism also stresses simplicity over complication. Something like the Tudor Ranger or Rolex Explorer I might be the perfect expression of a high quality minimalist timepiece.  Fortunately, when it comes to minimalist timepieces, there are a few attainable brands that come to mind.  

Movado Minimalism

As a brand that has built itself around its fabled Museum watch since 1947, Movado does minimalism well. Many of their watches have no markers. Hands, sometimes a date window, and a disc at 12 o'clock are sufficient for the Movado Museum model.

Movado Museum Model Automatic (Amazon Photo)

You can see the Movado Museum Model here using my Amazon affiliate link. It's the most expensive watch on this list.  However, if you poke around a bit, you can find quartz models for half the price of the automatic.  You might also try outlets like the Movado Company Store. However, buyers should be very aware of differences between Movado models. For example, the Museum Classic is a little more upscale than the Movado Signature watch.

MVMT Minimalism

If you are looking for minimalism in an enthusiast-oriented watch at a minimal price, MVMT might well be your brand.  Initially started as a microbrand, MVMT made an impact on the watch world and was purchased by the Movado Group. This gave the upstart brand international presence and a strong manufacturing base. The brand has many minimalist offerings, but their inexpensive starting point is the MVMT Astro Blue Chronograph. It's from the MVMT Blacktop Collection and it earned a sharp watch shout out here on this blog earlier this year. 

It's simply an incredible deal at less than $100 and you can get it right here via my Amazon Affiliate Link!

Skagen Minimalist Watches

Everyone is gaga about microbrands today.  But, every brand started somewhere. Skagen was the brainchild of Danish immigrants to the United States and draws heavily upon the design influences of artists in Denmark's Skagen area. When they achieved commercial success, they were acquired by Fossil. Now, they benefit from that companies scale and breadth.  But, the watches still remain Scandinavian in design.

A Skagen Signatur Watch

Most Skagen watches are minimalist in nature.  However, the Skagen Signatur Stainless Steel Watch for Men stands out as a very practical and affordable way to scratch the minimalist bug for less than $100.  You can get yours here on Amazon using my affiliate link.

This post just scratches the surface of minimalist watches as a topic. You'll want to check out my Watches A to Z post on Mondaine. If you want to save serious money, check out my watch deal alert post on the Stuhrling Original Minimalist watch. Finally, to see a great 2026 list of minimalist watches visit my Amazon affiliate storefront.

 

Watches A to Z: Armitron

Armitron History

If you are looking for quality watches at an affordable price point, you really can't go wrong with Armitron.  Armitron is one of the top 10 U.S. watch brands.  The company is a subsidiary of E. Gluck Corporation which was founded in 1956 by holocaust survivor Eugen Gluck. Armitron was established as a subsidiary company in 1975.  They are known for quartz watches, digital watches, and mechanical watches.

Famous Armitron Digital Watches

Armitron was founded just as quartz movements and digital watches were shaking up the world of watches. Casio had just released LCD digital watches in 1974 and Armitron sooned followed with similar digital watches that were arguably even better.

Armitron Retro Watch - Rogue

One of the famous LCD watches was the Rogue which was basically identical to the current retro version pictured here (above).

Another one of their most famous early digital watches was the Armitron Rubik.  Amazingly, the watch or a very similar version of it is still sold as part of Armitron's vintage collection (shown below).

Armitron Retro Watch - Rubrik

If you have a Pong console or an Atari 2600 for the sake of nostalgia, you might want to add one of these watches to your collection. Fortunately, you can easily find both of these watches.  

My Favorite Armitron Watches

Armitron Diamond Watch

Over the years, I've owned a few Armitron analog and digital watches and I've always thought they represented a great value for the money.  I first wrote of Armitron watches as potential Christmas gifts back in 2013.  One of my first was the simple Armitron Diamond analog watch.  Mine had a simple brown dial and had gold and silver tones.  I wonder if I still have it tucked away in a watch case somewhere.  It had the tiniest dot of a "diamond" at the 12 o'clock position.

Armitron Stainless Steel Quartz Watch

Perhaps, the Armitron that I am most enamored with is my Armitron Silver tone on Silver tone stainless steel watch.  You can read a full review of it here.

Are Armitron Watches Any Good?

Yes, Armitron watches are good. Armitron watches offer good, solid, reliable performance at low price points. Armitron watches don't usually have high price tags. Instead, the brand offers attractive products that provide good values at very attainable price points.  I've found that Armitron watches compare favorably to inexpensive watches from Timex and Casio. Brand and history are worth something. To me, Armitron watches stand above random cheap off-brand watches and excel at price points in the $20 to $75 range.

 

Watches A to Z: Caravelle

Caravelle is a watch brand introduced by Bulova back in 1962.  It's purpose was to offer quality Bulova-designed timepieces with jeweled movements at lower, more accessible, price points. This is a good thing because I'm a big fan of more accessible price points.    

A Vintage Manual Wind Caravelle Watch - Joe Haupt from USA, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

Today, the Caravelle website says that Caravelle watches are inspired by vintage designs. This is also a good thing because I like vintage designs. It's also a sign that Caravelle watches might be a little more interesting than usual to watch collectors. For a dose of vintage and classic, I like this Caravelle by Bulova Open Aperture Automatic on Amazon.

Caravelle Open Aperture Automatic

A quick look at the men's Caravelle section of the Amazon website reveals plenty of interesting watches.  On Amazon, I found this Caravelle Sea Hunter Automatic watch. It's a beauty based on Caravelle history. It has 200 meters of water resistance and a 41-hour power reserve.  You can see it here on Amazon.

Caravelle Watches in my Collection

One of the first watches I added to my collection was a Caravelle stainless steel diver-style watch.  It was one of the coolest watches. Sears stores used to have an abundant supply of Caravelle watches. Unfortunately, the rubber strap deteriorated and I was unable to find a nice replacement strap.  If I still have this watch, I may have to restart my search for a replacement strap.

Caravelle by Bulova Diver Style Watch

In 2024, I added a new Caravelle watch to my collection.  This one has a cool blacked-out look with green batons for marking the hours.  This watch is also a good value proposition with a unique look at a low price point.  This is the Caravelle by Bulova Sport Quartz (Model 45B155).

A New Caravelle Watch

Today (November 2025), you can find a chronograph variant of this watch on Amazon. It's Model 45B159. You can find this Caravelle sports watch here on Amazon.

Caravelle Sports Watch 45B159

In this era of rampant inflation, Caravelle is a brand that you can use to stretch your watch buying budget and add interesting watches from a storied watch company.

[This post was updated in November 2025.]

Nixon Watches: Great Christmas Gifts

It can be very challenging to find an interesting and unique watch for a loved one while staying within a reasonable Christmas gift budget. One approach to the problem is to find a nice watch from a reliable brand that may not be familiar to most people. One brand that makes quality watches at sensible prices is Nixon. Nixon makes rugged watches for surfers and skateboarders so that they can handle "gnarly environments" and still look presentable for a night out on the town. I've covered the Nixon brand in this blog in this watches A to Z post.

Nixon watches offer rugged good looks with water resistance for wearers who are active in watersports let swimming, surfing, or jet skiing. The brand also has some unique takes on most watch genres. Since Nixon focuses on quartz movement watches, most of the brands watches are also affordable! 

One of the first Nixon watches to catch my eye is the Nixon Clutch 42.  This watch has a Miyota quartz movement, 100-meter water resistance, and an interesting cushion-case.  It also has a rugged woven nylon strap.

You can find this watch here using our Amazon affiliate link for less than $200. The watch has lots of  lume for low-light visibility and it comes in three different case/dial color combinations.

Another Nixon that caught my eye is the Nixon Time Teller. It's one of their standards and it reminds me of a Tissot PRX. This watch is 37mm in diameter with an 19mm bracelet. It also has 100-meter water resistance and a Miyota Quartz movement.  However, it comes in 30 different case and dial color combinations.  If you poke around a bit, you can also find similar Nixon watches with solar movements or leather straps. The possibilities seem endless!

This watch offers many ways to express individual style and it's priced at less than $200. You can see the Nixon Time Teller here via our Amazon affiliate link.

I've posted more Nixon watch gift ideas on X. I think they make excellent gift choices because they are unusual, affordable, and built to perform. You can see more here on X:

If you're shopping for gift for a watch enthusiast this Christmas, you might try Nixon. They are an American brand inspired by the west coast's surfing and skate culture. Their mission was to create a watch you could surf with and then go to decent beach front restaurant.
(1/4) pic.twitter.com/MxRJBEB87P

— TheWatchDude (@the_watch_dude) December 16, 2025

This brand bigs fun back to the watch game in a big way!

Watches A to Z: Orient

The world of luxury timepieces is filled with high priced mechanical watches with automatic movements that are sold at price points that soar into the stratosphere. The thought that a high quality mechanical watch is unattainable for people of average means is very discouraging to many prospective watch collectors. But, if they are lucky, they discover Orient.

Vintage Orient Tri-Star Automatic Watch

Orient was founded in 1901 when Shogoro Yoshida opened the Yoshida Watch Shop in Ueno, Taito, Tokyo, Japan. They started out selling imported pocket watches and grew into a manufacturer of watch cases and clocks. Between 1920 and 1934, they manufactured their first watches. In 1951, the company changed its name to Orient, manufactured their first Orient Star watch, and started the development of in-house movements. They weathered the quartz watch crisis by sticking to their resolve to create the longest lasting mechanical watches. 

The caseback of my Orient Bambino

In more recent times, Orient joined Seiko Group when Seiko Epson bought 51% of Orient in 2001. In 2009, the company became a wholly-owned subsidiary of Seiko. In 2017, Orient became a completely integrated Seiko brand. It's a good match. For collectors of modest middle class means Orient and Seiko automatic watches provide great value.

The Orient Bambino, 2nd Generation, Version 3

To read my review of my vintage Orient Tri-Star click here. To read my review of my Orient Bambino, 2nd Generation, Version 3 click here. To see all of my Watches A to Z posts click here.

Watches A to Z: Emporio Armani and Armani Exchange

Giorgio Armani was one of the world's best known fashion designers. He died recently (in September 2025). He was best known for luxury menswear, but his interests expanded into women's fashion, hotels, and even watches. 

Giorgio Armani - Photo by GianAngelo Pistoia,
CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

Armani was also into watches. He collaborated with watchmakers like F.P. Journe and Patek Philippe on some of his own personal watches. While those brands are likely beyond the regular scope of this blog, Armani was also behind two far more accessible watch brands that are available to middle class fashion and watch enthusiasts:  Emporio Armani and Armani Exchange (A|X).

Armani Exchange Chronograph (Amazon Photo)

Both brands are designed, produced, and distributed by the Fossil Group. However, they hit the youthful and stylish tone expected by Armani. Emporio Armani was founded in 1981 with an emphasis on accessible, modern, and ready-to-wear styles. It was also envisioned as a container brand to offer many styles and accessories. The A|X brand was founded in 1991 as a more accessible brand for young people and drew inspiration from youth culture, street life, and dance music. It's mission was to be stylish and affordable. 

My Armani Exchange Watch

My Armani Exchange (A|X) Chronograph has a clean and elegant design for an affordable watch. It nods to the impractical side of fashion with black hands against a black dial. You can read my full  review of it here. I'd buy one again with better hand colors. 

Armani Exchange Chronograph Photo for Christmas

In practical terms, A|X watches are slightly more affordable than Emporio Armani watches.  With a few exceptions, A|X watches seem to run from less than $100 to just over $200 on Amazon while Emporio Armani watches generally run from just over $100 to $400. You can see both of these brands on Amazon via our affiliate links. Click here for A|X and here for Emporio Armani.

Watches A to Z: Bulova

One of my favorite brands of wristwatch is Bulova. To me the brand brings three important things to the table:  history, luxury, technical innovation, and style. Best of all, Bulova timepieces are accessible to me as a middle class person. On Amazon, you can regularly find Bulova watches at price points between $150 and $4500.  The company also owns the Caravelle brand which offers some really nice watches at lower price points.

My first Bulova Watch

Bulova History

Bulova was established in 1875 and had a long history as an independent American watch company. Since 2008, the company has been a subsidiary of a respected Japanese multinational watch company: Citizen. From humble beginnings as a jewelry shop founded by Joseph Bulova on Maiden Lane in New York City, the company rose to regularly participating in space missions.

Famous Bulova Watches

Perhaps the most famous Bulova watch is the Lunar Pilot.worn by Commander David Scott on the Apollo 15 moon landing.  I've mentioned this famed Bulova before on this blog.  The crystal of his NASA-issued Omega Speedmaster popped off and Commander Scott used his personal Bulova watch on a moonwalk.  In 2006, the original Bulova Lunar Pilot chronograph that went to the moon was auctioned off for $1.625 million at auction.  It's amazing that Bulova offers a new quartz Lunar Pilot that is an homage to the original and that we can actually afford it for our collections.

Astronaut David R. Scott, Apollo 15 commander., Public domain, via Wikimedia Commons (Bulova is strapped to his left forewarm).

My Bulova Watches

I feel very lucky to have a few Bulova watches and I'll probably get more in the years to come. I currently have a Bulova dress watch, a vintage Bulova Marine Star watch, and a Bulova Precisionist Stainless Steel Calendar watch.  

Bulova Precisionist Quartz Watch

Watches A to Z: Peugeot Watches

Over the years, I've stumbled across the Peugeot watch company on Amazon several times. I always gave them a passing glance and wondered if they were related to the French Peugeot car company. It turns out that they aren't and their real story is far more interesting. 

Peugeot Men's Rectangular Watch (Amazon Photo)
Get This Peugeot Watch on Amazon

I did a bit of digging into this company. Apparently, it was founded by a watchmaker named Paul Peugeot back in 1957. For 25 years, they made traditional luxury watches with mechanical movements, but having weathered the quartz watch revolution, they pivoted to affordable, quartz, fashion watches. 

Peugeot Men's Non-Rotating Sport Bezel Watch
Get this Peugeot watch here on Amazon

Why? Originally, they made many watches with 18K gold. But, when gold prices rose with inflation and geopolitical issues in the late 70s and early 80s, the watches became unaffordable to lower and middle class markets where they had a strong reputation for quality and good prices.

Today, the Peugeot brand offers a wide variety of watches at affordable price points. The brand also backs their watches with a limited lifetime warranty, free battery replacement for life, and free link removal for resizing.

Peugeot Men's 14K Gold-Plated Moon Phase Dress Watch (Amazon Photo)
Get this Peugeot Watch Here on Amazon

Peugeot offers an interesting mix of watches and draws inspiration from traditional European watch designs. You'll find lots of tanker-style watches, moon-phase watches, and some homages to famous watches. I like this gold-plated homage to the Rolex Datejust. 

Peugeot 14K Gold Plated Luxury Big Face Watch (Amazon Photo)
Get this Peugeot Watch here on Amazon

Some of the other Peugeot watches resemble the Rolex Submariner  and Cartier tankers. At price points under $100, buyers should definitely read the reviews before making a purchase. But, Peugeot offers a good warranty and has some very attractive timepieces.

Watches A to Z: Casio

Casio was founded in 1946 by Kashio Seisakujo in Mitaka, Tokyo. It's first product was a finger ring (called the Yubiwa pipe) for holding a cigarette while a smoker's hands were busy.  Profits from that ring (which seemed to be a viral product), helped the company get into electronics and they released their first calculator, the Casio 14-A, in 1954. 

Casio 14-A Calculator - Photo by Daderot, CC0, via Wikimedia Commons

In 1974, they released the CASIOTRON, their first digital LCD watch.  The case shape looked much like this modern watch on Amazon called the Casio Model Vintage Watch A171WE-1AEF.

Over the years, Casio has evolved into one of the best sources for reliable, practical, and reasonably priced watches.  While they got their start with calculators and digital watches, they offer plenty of good analog watch choices.   The company even makes diver-style watches now.  The Casio MDV-106 series (more popularly called Casio Marlin) provides a uni-directional bezel and a respectable 200 meters of water resistance. It's available here on Amazon. It's one of the best values in diver-style watches around.

Casio MDV-106 Marlin

As a watch collector, my personal journey with Casio started with the Casio Forester.  It's a great beater watch that stands up well to rough conditions and is light weight and comfortable in hot summer conditions.

Casio Forester

I've since branched out to own Casio Tough Solar models like the one shown below.  Even tougher that these outdoorsy watches of mine are the well-regarded, but slightly more expensive Casio G-Shock series of watches (available at the link on Amazon).

A Casio Tough Solar Watch

No matter whether you are collecting watches as a hobby or wearing watches to tell the time, Casio watches offer an outstanding value for the money.

Watches A to Z: Maurice Lacroix

Maurice Lacroix is a Swiss luxury watch brand. They make the watches that many people can only dream about. On Amazon, the highest priced Maurice Lacroix watch costs about $10,000. However, they have plenty of models that are priced around $2000. That's quite a bit of money, but its also the kind of money that could come your way with hard work over time, a nice bonus at work, or a sizeable tax refund. The brand is a bit of a departure from this blog. But, Maurice Lacroix watches are attainable. They are a dream watch that could easily become a goal watch!

NAC, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons

The brand was established in 1975 as part of an old Swiss Company that originated in trading silk. They bought a Swiss watchmaker that specialized in making private label watches and expanded frome there. Maurice Lacroix expanded rapidly, building the capability to make their own watch movements and buying a Swiss watch case manufacturer. 

They led off with a flagship Masterpiece collection which continues with watches like this Maurice LaCroix Gravity 43mm Automatic.  

Maurice Lacroix Gravity 43mm (Amazon Photo)

Their most popular watch line is the Maurice LaCroix Aikon line of watches. The Aikon combines urban flair and sophisticated style that is perfect for any occasion. With prices usually a bit above $2000, these are dream worthy luxury watches.

Lacroix Aikon (Amazon.com)

If we're going to enjoy the Riviera, we may want to go into the water. The Maurice Lacroix line can have us ready with their Ponto S Diver watch with 300 meters of water resistance and quick change straps for any situation. It also has a cool dial with an internal rotating bezel! There are a few neat variants of this watch out there. You can check out this version of the Maurice Lacroix Ponto S here on Amazon. If you poke around a bit, the bronze versions are also very appealing.   

Lacroix Ponto S (Amazon Photo)

Finally, for an everyday dress watch, try a Maurice Lacroix Men's Classic & Simple Automatic like this one from their Les Classiques collection here on Amazon. Or, visit their website for their 1975 Collection and quartz options.

Lacroix Les Classiques Classic and Simple Automatic (Amazon photo)

To peruse the Maurice Lacroix collections more thoroughly, visit their store here on Amazon.

Watches A to Z: Laco

Everyone pays attention to the big Swiss watch brands like Rolex, Tudor, and Tissot, but other European countries also have some fantastic brands. For example, the German town of Pforzheim is headquarters to Laco Watches. The company started as Lacher & Co in 1925 and made a name for itself as a producer of aviation watches. During World War II, the company was one of five watch producers for the German Luftwaffe.

The Laco Type B Miyota Movement (Amazon Photo)

The Laco brand uses a variety of Miyota, Sellita, and ETA movements in their watches. If you order from the factory, there are also some upgrade options on the movements for a few seconds per day improvement in watch accuracy. It's an option that I have never heard offered before, but it makes sense. On some of their watches, you can opt for a decorated movement. There are also many options for customizing watches through engraving, changing the step side, the calendar disc, crystal coatings, and swapping watch straps. The FAQ portion of the factory website explains the myriad options available. You can visit the Laco Watches site here.

Laco Augsburg Automatic (Amazon photo)

One of the things that I think makes Laco watches interesting to readers of this blog is attainability. Even with the brand's strong heritage and Made in Germany traditions, Laco offers watches that cost less than $3000. The majority fall around $1200 and the brand has many classic affordable watches that cost less than $600.  You can even find several models on Amazon. For example, the Laco Augsburg Automatic (shown above) is a replica of a World War 2 pilot's watch and it is available via my affiliate link here on Amazon for less than $500! 

Laco Type B Automatic (Amazon Photo)

If you like the Laco Type B Automatic with the hours on an inner ring within the dial (as shown above), it is also available on Amazon with a sub-$500 price tag. You can get it here on Amazon via my affiliate link. It's nice to know that you can still get a high quality watch from a historic brand at an attainable price point. It's definitely the kind of watch that makes collecting interesting.

Watches A to Z: Elgin

If you are into collecting watches, one brand you may have heard of is Elgin. The Elgin National Watch Company was originally founded in Elgin Illinois back in 1864 and operated up until 1968.  You'll see watches from them under the names Elgin, Lady Elgin, and Lord Elgin.

Vintage Elgin Manual Wind Watch - photo by Joe Haupt from USA, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

The Elgin watch company moved its manufacturing from Illinois to South Carolina in 1963.  However, all US manufacturing was stopped in 1968 and the Elgin brand was sold.  The brand passed through many hands and was ultimately purchased by MZ Berger.  Elgin watches made after 1968 are not related to the original Elgin watch company and have little collector value.  For example, since the first quartz watch was unveiled by Seiko in 1969, this attractive women's Elgin watch that I came across in a thrift store, has no real collector value.

A modern Elgin quartz watch for women

Elgin is pretty well known for pocket watches and you can often find nice examples posted on online auction sites for reasonable prices.  Several websites cover the topic of Elgin watch collecting.

A Key-Wound Coin Silver Vintage Elgin Pocket Watch
(photo by Joe Haupt from USA, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons)

One caveat to the "no collector value" label on modern post-Elgin Elgin watches is that you may still find watches with the Elgin label that are attractive and priced affordably.  For example, I really liked the look of this quasi-mechanical quartz Elgin watch that I bought a few years ago in a department store.

With all the Swiss brands that have been revived under new owners or that have been captured by non-Swiss owners, there's no reason that MZ Berger can't capitalize on their ownership of the Elgin brand and even revive it in modern times. If you like a modern Elgin watch, there is no reason not to buy it.  Companies like MZ Berger make plenty of fashion watches sold under a variety of brand names.  As of 2024, modern Elgin watches are available here on Amazon.  Some are marketed purely under the Elgin label and others under the Elgin by Accutime.

As far as the internet knows, MZ Berger still owns the Elgin brand. While some of the watches are a little "blingy," others are quite attractive. In an era where many dead Swiss brands are being revived, I think it's kind of cool that an American name in watches  continues on. You can find Elgin watches on Amazon here.