I don't often post information about watches for women. However, my woman pulled me into one of her stores over the weekend. It's called Charming Charlies. It was all girly stuff. But, there were many quartz watches for women that were attractive and affordable. Prices ranged from $15 to $30.
This brick and mortar store did a great job of merchandising and all of their displays were very attractive. The women in the store all seemed very excited to be shopping there. If only, they would have put in a comfortable chair and a pile of old Field & Stream magazines.
[Unfortunately, Charming Charlie's filed for bankruptcy and closed all of their stores in 2019. The closures were a bummer for women who want that Brick-n-Mortar browsing experience, but there are reports that the brand is being revived and returning to retail locations. They also have a retail site at Charming Charlie.]