You might be surprised, but Sears has a great selection of affordable watches. Structure watches are only $29.99 and look very, very good. This ana-digital watch makes an affordable Christmas gift and looks great.
This watch is also available in black and red. Structure watches tend to be "on trend" and sometimes draw inspiration from well known watches. I love this $30 alternative to Bell & Ross.
This Structure watch had a periscope or artificial horizon theme, but had a strange case and a white strap so I returned it. It was an innovative design.
I simply prefer classic designs most of the time. For example, this watch captures the timeless elements of a great dive watch.
Finally, I recently added this cool diver-style watch from Structure to my collection. It's not Russian and it's not a dive watch. But, it looks cool!
Check out my full review of this watch here:
Wristwatch Review: Structure Analog Diver-Style Watch