Watches A to Z: Nixon

Every watch company has an origin story. The European ones trace their roots back to ancient workshops and craftsmen tucked away in the nooks and crannies of Swiss Cantons. But, American watch companies sometimes have far different inspirations. Nixon was founded in 1997 by Andy Laats and Chad DiNenna. 

Nixon TimeTeller A05 (Amazon Photo)
Available on Amazon here!

Andy had worked as a snowboard product manager for Burton--the company of snowboarding pioneer Jake Burton. Chad DiNenna had caught the entrepreneurial bug working in surf shops. Together they founded Nixon watches with the goal of designing a premium product that could "standup to gnarly environments" and be sold in surf, skateboard, and snowboard shops. Nixon was named after famed surfer Chad Nixon.

Nixon watches offer 100-meters of water resistance, Japanese or Swiss quartz movements, and styling that lets wearers go from the surf to a seaside restaurant. Nixon is sold by a variety of retailers and online at web merchants including Walmart, Amazon, and direct from the Nixon website.  You can visit the Nixon Amazon watch store on Amazon here. If you are looking for a truly custom experience, the Nixon website has the latest models and offers the ability to custom design your own watch.  You can visit the official Nixon site here:  https://www.nixon.com/.