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Showing posts with label Modify Watches. Show all posts
Showing posts with label Modify Watches. Show all posts

Sunday, February 28, 2016

Alternatives to the Television Infomercial Watch Brands

Unusual Watch Brands that Make for Unique Collections 


Since some watch brands are constantly being advertised via infomercial, some of the novelty and exclusivity of owning a fine timepiece has been diminished. Here are some unique alternatives to the watch brands constantly seen on TV shopping networks. 

[This article is reprinted from the now defunct Yahoo Contributors Network, but it is still relevant today!]

If you like watches, then you've undoubtedly watched some of the home shopping television shows dedicated to selling watches. Brands like Invicta, Sturhling Original, Android, and Renato have become household names by making it possible for middle class consumers to afford sophisticated timepieces with mechanical movements, European design features, and a combination of Asian and Swiss components. However, since these brands are constantly being advertised via infomercial, some of the novelty and exclusivity of owning a fine timepiece has been diminished.

Just as Rolex owners might be plagued by questions about the authenticity of their watches, the owner of a television brand watch might be questioned about the ubiquitous "easy pay" arrangements of the home shopping channels. Plus, it seems that almost everyone who is into watches has at least one Invicta now. As cool as these TV brand watches are, the human drive to be unique has some collectors looking to find watches that few others own. Since there are literally hundreds of watch brands, words like unique, exclusive, rare, and exotic are not necessarily synonymous with expensive. Here are some alternatives to the television watch brands:

AVI-8 Watches.


When a watch is going to be strapped to your wrist all day, it will catch your eye and capture moments of attention throughout your day. Inspired by the great Hawker aircraft of British aviation history, AVI-8 brand watches will capture your eyes and ignite daydreams. With collections like Hawker Hurricane, Hawker Hunter, Hawker Harrier II, Lancaster Bomber and Flyboy your imagination will soar with every glance at your wrist. Many of these aviation inspired watches have features inspired aircraft features like the bubble turrets of the famed Lancaster bomber. ($270 and up, avi-8.co.uk)

AVI-8 Hawker Hurricane Chronograph

Diesel watches.

If you want to zig when everyone else is zagging, you can go big with a Diesel watch. Diesel is the king of big watches. The case diameter of a Diesel watch usually ranges from 58 to 65 millimeters. But, Flava-Flav alarm clock dimensions aside, Diesel watches are readable, sharp looking, timepieces with a variety of innovative case designs. These watches will be noticed. ($70 and up, DieselTimeFrames.com)

A Big Diesel Watch

Insignum watches.


German design and quality control meets with Asian sourcing and premium Japanese movements to bring a fine line of innovative premium watches to market at affordable price points. Styles range from traditional dive watches like the Insignum Subwave to bold designs like the Insignum Activa and Campus models. Unfortunately, Insignum watches has withdrawn from North America.  The watches are becoming rare in the United States as the company focuses on Europe. If you snatch one up while supplies last, it's unlikely that your neighbors will find one without traveling to Europe. This guarantees that you'll have a unique timepiece for many years to come.

My Insignum Dive Watch

Modify watches. 


In the eighties, Swatch watches came on the scene with all kinds of cool color combinations and unusual faces. At one point, they became the horological equivalent of beanie babies. Today, Modify watches has a similarly hip and affordable option for casual watch collectors. They make colorful watch bands and interchangeable watch face modules. Collectors can mix and match these fun watches to suit their mood and make a statement. You can even build your watch collection on-line to get the straps and faces that fit your sense of style. (Watch Faces from $20, Watch Straps from $10, modifywatches.com)

My Modify Watch

NFW watches. 


If you are looking for a square watch, but don't want a Bell & Ross imitator, NFW builds very tough, waterproof, watches in their own unique style. Even the round-faced watches from this small, uncompromising, watch company convey strength and quality. ($279 to $479, ZuluTimeZone. com)

Orient watches. 

 In a world full of Asian-sourced watches that intimate quasi-European origins, Orient watches proudly proclaims their Asian heritage. They have built a quality brand that delivers a wide variety of well-designed watches that can go toe-to-toe with long established names in the watch business. Orient also covers the full spectrum of fashion needs from the Diver to Dress watch. ($205 and up, orientwatchusa.com)

These are but a few of the different watch brands that you'll find with a little searching. When it comes to watch collecting, it is still very possible to follow your own road. You can find a unique watch that perfectly expresses your sense of style. When it comes to holiday gift giving, you can also find a watch that is unique, unusual, and shows that you spent a little time and thought in finding the perfect watch for the recipient.

Thursday, November 28, 2013

Alternatives to the Television Watch Brands

Happy Thanksgiving!  By now you are probably finishing your turkey and getting ready for Christmas shopping.



If you are shopping for a watch this Holiday Season, it is easy to succumb to the lure of the television shopping networks and their non-stop infomercials about watches.  They are often fun to watch and you can find some truly great deals.  However, everyone knows about them.  Every watch collector has an Invicta or two or three.

Sometimes, it is more fun to give a truly unusual watch from a brand that is not so commonplace.  If you want to leave some of the more common brands behind, my newest article lays out a few alternatives to the TV watch brands:


Alternatives to the Television Infomercial Watch Brands

One very cool watch brand is AVI-8.  They make watches inspired by aviation history.  This is the AVI-8 Hawker Hurricane.  Inspired by the fighter planes that saved the United Kingdom from Hitler's Luftwaffe, this Hurricane watch captures the colors of the original aircraft.  It features a aircraft silhouette on the front and a line drawing of the famed fighter on the back.  The complete AVI-8 line of watches has just been brought to Amazon.com where they are priced very reasonably with many priced under $100.



AVI-8 Hawker Hurricane Watch
Watches can't be more different in personality than AVI-8 and Modify.  This alternative watch takes you from the stiff upper lip of the indomitable British pilots to the relentless techno beats of Atlanta night clubs.  Modify watches have interchangeable faces and straps.  You can mix and match until you perfectly match your wardrobe.  They bring a young, fresh, vibe to the world of horology!

A Modify Watch

From the night clubs of America it's another big leap to the precise designs of Germany's Insignum brand.  As American supplies dwindle, the Insignum mix of German design and Asian sourcing is sure to become rare.  Insignums like this Insignum Campus are still available at ZuluTimeZone.com.
Insignum Campus

Finally, if you demand uncompromising performance from your watch, you might want to check out NFW watches at ZuluTimeZone.com.



Sample watches provided courtesy of AVI-8, Modify, and ZuluTimeZone.com

Sunday, November 17, 2013

Modify Watches for Christmas

M is for Modify.  If you are looking for something with a fresh, youthful, approach to timekeeping, you might try Modify watches.  The company makes inexpensive square watches with interchangeable faces and rubber bands.  You can combine your watch components into the perfect watch to fit your mood and fashion sense.



These watches are "dope."  In 1987, these watches would have been called "fresh."  Before that, they would have been called "killer."  No matter what you call them, Modify watches are a novel and an interesting way bring younger people into the watch collecting hobby. 


Monday, October 14, 2013

Watch Deals: Get $10 Off of a Modify Watch

Are you looking for something that is a radical departure from your typical military or diver-style watch?  Are you looking for something fresh and peppy?  Want to change the look of your watch whenever the mood strikes you?  Then you might check out Modify Watches.

Modify Watches have colorful rubber bands and interchangeable watch mechanism units.  To get a new look, just pop the old watch unit and pop in another watch unit.  Watch mechanism units are interchangeable and have different designs on the face.

Preppy vs. Peppy:  A Traditional Timex beside a Modify Watch

It's a creative concept and one that promises to keep your watch perpetually fresh.  I remember the Swatch collecting craze of the 1980s and I think that Modify watches update this concept.  Instead of buying dozens of colorful watches, you can buy a band or two and two or three faces.  Then, you can interchange them whenever creative lightning strikes you!

Modify Watches aren't expensive.  Anyone can start a collection. 



Monday, December 19, 2011

Introducing the Modify Watches Mini!

A Modify watch

An upstart watch company called Modify Watches contacted me and offered to send me a free watch.  Since free is good, a couple of e-mails led to the arrival of this very cool watch and two interchangeable bands last week. 

The watch pictured is the Modify Mini.  The watch face is an inexpensive, self-contained, unit with a Japanese movement that can easily be removed from the band and placed into another band.  The bands are made of a very comfortable velvety rubber and come any many hip colors.  If you stretch the band, you can pop the watch face out and put it into another watch.  Changing the look of a Modify Watch is much, much, easier than conventional watch bands. 

The collection comes in two sizes - Mini and Classic.  If you check out the Modify Watches website, you might wonder how big the watches are.  The Mini is about the size of a regular wrist watch and the Classic is a big watch that would make any hip-hop artist proud.  The classic would probably look great with a Flavor Flav style alarm clock around your neck!  Indeed, the company describes all of these watches as "Dope!"  Here is my Mini pictured with a considerably more uptight Timex Weekender for comparison purposes.  The second Modify watch band is underneath the two watches.

A Timex Weekender and a Modify Watch side-by-side for comparison

Modify Watches offers a fresh approach to the wrist watch.  It would be very easy to develop a collection of expressive interchangeable faces and colorful bands.  At this writing, there are 12 Mini Watch faces and 13 band colors.  The watch faces start at only $25 and the watch bands start at only $15.  These fun watches won't break a tight budget and won't be mugger bait if you are out at night.

[As of 2024, it looks like the Modify Watches brand has been bought out by Custom Ink and it has certainly been deemphasized on their website.]