Lorus Watches: A Seiko by another name?

If you are looking for a nice, low cost, wristwatch, you might try Lorus.  Lorus is a Seiko brand that makes cool watches and sells them at affordable prices.  Here's a picture:

This watch is attractively styled and an excellent value!  However, I don't see many retailers in the U.S. carrying Lorus watches lately.  According to the Lorus website, they are sold in Canada, Europe, and other non-U.S. markets.

Seiko established the Lorus brand in 1982 so that they could offer a complementary product line to accompany Seiko on Europe. Lorus provided more affordable price points than Seiko. The relationship between Seiko and Lorus might be akin to the relatonship between Bulova and Caravelle.

As of 2026, if you want to buy a Lorus watch in the U.S., check out my blog post How to Buy A Lorus Watch in the United States.