Sunday, November 10, 2024

Watches A to Z: Movado

Movado detractors deride the brand for being a commonplace watch choice among upscale American consumers.  But, the company is no upstart.  It has a long and storied history.  

Photo by Sumiemyra, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons

The firm was founded in Switzerland by watchmaker Achilles Ditesheim in 1881.  Three Ditesheim brothers (Leopold, Isadore, and Achilles) combined their independent watchmaking concerns in 1892 to found L.A. & I. Ditesheim, Fabricants. It was one of the first modern factories in the watchmaking town of La Chaux-de-Fonds.  In 1905, the company was renamed Movado--which means "always in motion" in the international language Esperanto.

A circa 1950 Movado watch. Photo by - Bachelot Pierre J-P, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons

As a watch company, Movado introduced many innovations. For example, in 1912, they introduced the Polyplan watch.  It was a tanker-style watch that curved to the wrist and had a movement that was angled  on 3 separate plans to allow the watch design to follow the contour. The original Movado Polyplan watch command thousands of dollars on auction sites.  But, this Peugeot Men's Classic Vintage Curved Watch (below), captures the essence of the design in an affordable quartz format.

Peugeot Men's Classic Vintage Curved Watch (Amazon photo)

In 1926, they introduced an art deco pocket watch called the Ermeto chronometer with a clever movement that wound the watch whenever the case was opened.

1928 Ermeto photo by Jafd88, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

In 1947, Nathan George Horwitt designed the Museum Dial watch that has become synonymous with Movado over the years.  This modern quartz version shows the variety within the concept with a black sunburst radiating from the classic golden dot.  You can find this Museum Classic with a Swiss Quartz movement here on Amazon.


According to the Movado Group website, Cuban refugee, Gedalio Grinberg founded North American Watch Corporation in 1965. That company acquired Movado in 1983. The company then evolved into Movado Group, Inc. In recent years, the company has built an impressive portfolio of watch brands including Ebel, Burton, and MVMT. It has also licensed brands such as Coach, Tommy Hilfiger, Hugo Boss, LaCoste and Scuderia Ferrari.

Movado history keeps moving forward. A vintage watch from Movado recently made headlines. According to a recent article in the Robb Report, Winston Churchill's 1946 Movado Calendrograf watch will soon be auctioned off with an asking price of a cool $192,500.

With a rich history of over a hundred years, it is clear that Movado has a bright future ahead as a luxury watch brand.

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