Why We Lust for Rolex and What We Can Do About It!
We've been programmed to want them: the elite European watches. "They" put watches like the Rolex Submariner and Explorer on the back cover of National Geographic and on the big turns of every race track. Our movie heroes wore them. Our favorite musicians wore them. Advertising and product placements fueled our desire. The watch lust became a part of us. Some succeeded in attaining that dream Rolex watch. God bless their energy, education, drive, and good fortune. But, many others among us found out that the world had other more sinister plans to move that dream further and further away.
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A Rolex Explorer II (Rolex Explorer 2.JPG: TheMonster17derivative work: Pittigrilli, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons) |
We learned that some watch makers will buy back models that don't sell well so that they can be destroyed rather than be liquidated at a discount. You will never luck out and find a Rolex at a T.J. Maxx or Ross Dress for Less store. If you're a western worker in technology, you'll undoubtedly feel downward wage pressure from low cost offshore competition and a vast pool of guest worker contract labor. Add in inflation usurping your purchasing power and the game becomes more challenging. Something has to give. Fortunately, there are ways to stop playing the game by their rules.
Finding Alternatives to Rolex
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Rolex Explorer I - Photo by Thierry Mostra-store, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons |
Rolex Homage Watches
Pagani Design Automatic GMT Watch (Amazon Photo) |
You can find the Pagani Design GMT Automatic here on Amazon for about 1/10 of the price of a Rolex Explorer II. That's over $10,000 that could be used for investments or other purposes.
Alternatives to the Rolex Explorer I
AddiesDive VH31 (Amazon Photo) |
The AddiesDive 36mm Small Dial VH31 Stainless Steel Quartz Watch is available here on Amazon for a pittance.
Tactical Frog Cronos L6032 PT5000 Automatic Watch (Amazon Photo) |
If you'd like to make the hop to Tactical Frog, you can find this what here on Amazon.
Baltany Explorer 36mm (Amazon photo) |
If you'd like to get a luxurious look at a more sensible price, bang it here to see the Baltany Explorer on Amazon.
Beyond Rolex
Seiko Men's Automatic Watch (Model SZSB013) |
If you let yourself breathe a little and look away from the unobtainable brands, you may find plenty of watches from companies like Bulova, Citizen, Orient, Seiko, Timex, Tissot, Victorinox, and Wenger that fit the bill. All of these companies have long, rich, proud histories of their own. You can arrive at the readable, practical, watch that fits your budget and has its own heritage. Ultimately, you can define your own prestige watch.
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