Watch Sighting: Armitron Watch with Sub-dials at Walmart

Watches are one of the few fashion accessories men enjoy.  They are a practical means of self-expression.  They also convey a perception of social status.  Thus, when it comes to watches, a luxury look and feel can be just as important as practical function.  That's why this Armitron analog watch with tachymeter markings and sub-dials caught my eye on a recent stroll through Walmart.  It has the look of a luxury brand timepiece.

When I see an Armitron watch like this with a great look, nice features, and an affordable price tag, it really makes me wonder what the advantages of a more prestigious name brand would really be.