Don't Hate Fossil Watches

There are plenty of watch collectors that don't like Fossil watches. I've probably been a little too dismissive of the brand myself. But, the Fossil hate is undeserved. I've never had any issues with the Fossil and Relic watches that I've bought.

Let's look at things Fossil has not done:

1. They haven't mislead me. I haven't seen the egregious triple the price of a watch so Fossil could put it "on sale."

2. They haven't put me on a waiting list. You don't have to wait a year to buy a Fossil.

3. Fossil hasn't coerced me into buying a watch I don't want in order to qualify to buy a watch I do want.

4. Fossil hasn't withdrawn unpopular watches from dealers and destroyed them to keep prices artificially high.

Now, let's look at things Fossil has done:

1. Fossil has provided a nice collector's tin with each watch I've bought.

2. Fossil outlet stores have provided great deals like Buy One / Get One in their outlet locations.

3. Fossil has built watches that are "on point" in design, price, and quality.

If there has ever been a reason to knock Fossil, it's been on the company's perceived lack of pedigree. They aren't a European brand. While there are some Swiss-made Fossil watches, the company primarily uses Asian sourcing. This basically boils down to watch snobbery and brand tribalism. A few layoffs and real financial hardships have knocked most of that nonsense right out of me. A cool looking, reliable, watch will suffice now.

Overall, Fossil watches have been a great value.