For this Titanium Tuesday, we turn our attention to an offering from Boderry. Established in 2019, Boderry is an unabashedly Chinese watch company. They are focused on harnessing Chinese advantages in manufacturing (with their own factory in Guangzhou) to bring high end watches to consumers at very competitive prices. For example, this Boderry Landmaster automatic field watch offers a titanium case, an automatic movement, and 100 meters of water resistance for a low base price of $139 on the Boderry website and slightly less here on Amazon.
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| Boderry Landmaster Titanium Field Watch |
You'll want to do your own research into these watches. But, it is interesting to watch the rise of factory direct and factory brand watches in the watch business. Being the middle man between watch manufacturers and consumers may certainly get to be more challenging in the future.
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