Watches A to Z: Diesel

Diesel is a fashion brand that was established in 1978 by Italian designer Renzo Rosso.  Headquartered in Molvena, Italy, the brand is best known for clothing, footwear, and accessories. They are perhaps best known for Italian-made designer jeans. In 2002, Renzo Rosso brought the Diesel brand under the umbrella of his holding company Only the Brave, which also owns other fashion brands. 

In the early 2000s, Diesel partnered with Fossil to bring its unique vision of timepieces to the market. Diesel watches are known for having very large dials, and an urban, hip-hop sensibility. Perhaps the most noteworthy of these watches is the Diesel Color Domination.

Diesel Color Domination

While some low-cost competitors like store-brand watches have tried to capture the Diesel design cues and urban sensibility, Diesel does stand out from competitors and often incorporates features like stainless steel cases and high quality straps which gives the watches a general sense of solidity.

Diesel Machinus

I have a few Diesel watches in my personal collection.  The one (above) is the Diesel Machinus. You can read my full review of it here. I also own and have a review for the Diesel Deadeye.

Diesel Deadeye

The cool thing about Diesel watches is that they are different, they are very noticeable and they do make a fashion statement.  You can check out a full assortment of Diesel watches on Amazon.