Wednesday, March 4, 2015

Where has the Bulova Tuning Fork gone?

Would you by a Mercedes without a three pointed star?  How about a Jaguar without a leaping cat or cat face?


That's why I don't like reading a paragraph like this -

"Due to a recent redesign by Bulova, recently manufactured Bulova watches, including all watches sold and shipped by Amazon, will not feature the Bulova tuning fork logo on the watch face."

According to a post I read on the PrincetonWatches.com blog, Bulova is removing the Tuning Fork logo from most of their watches.  In the future, it will only be used on Bulova Accutron II watches. I like the tuning fork logo.  It sets Bulova watches apart from other watches made by Seiko family companies.  Now, to be fair, not every Bulova Watch has had a tuning fork logo:

Vintage Bulova Ambassador watch photo by Dnalor 01 (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
But still?  Shouldn't most Bulova watches sport tuning fork logos?  It's such a recognizable part of the brand identity.  I'm really glad that my Bulova watches have the tuning fork!
 

4 comments:

  1. "Due to a recent redesign by Bulova, recently manufactured Bulova watches, including all watches sold and shipped by Amazon, will not ... obulovawatches.blogspot.com

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  2. Yeah I don't understand that business decision. I don't think it will increase sales of their higher-end (with tuning fork on dial) lines enough to make up for the decreased sales of their lower-end (without tuning fork on dial) lines.

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  3. Beware of buying a watch on Authenticwatches.com. They sell grey goods, the watchmakers warranty is void and the watchmaker can not assure you when buying from them that the watch is new or genuine. The website Authenticwatches.com while pretending to be owbn by Authenticwatches.com, Inc is actually owned by Tranik Enterprises, Inc. In 2005 They specifically filed to change their legal name from Authenticwatches.com, Inc to Tranik Enterprises, Inc.

    Here is a question you need to ask yourself: What valid reason could a business have for changing their legal name to something entirely different and then continue to use their old business name, and not list their legal name anywhere on the website, documents, or anywhere, anyone can find it.

    Before buying checkout and read the complaints on the better business bureau:

    https://www.bbb.org/us/ca/moorpark/profile/jewelry-stores/authenticwatchescom-1236-92003976/complaints

    Read about the guy who thought he was buying a new Rolex watch but it came missing all stickers and AW refused to take it back.

    Here is AW’s response “Client claims to have received timepiece in a condition other than what was advertised. At no point in time was the timepiece advertised as "new" nor "brand new". At no point in time was the timepiece advertised to come with factory stickers.”

    There are many more horror stories on the BBB and other site. Just spend a few minutes searching before you buy. Buyer beware!

    ReplyDelete
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