Watch Deal Alert: Victorinox Swiss Military Attitude Quartz Watch

If you are looking for a great deal on a Swiss Made watch, you might like this Military Attitude quartz watch from Victorinox. It's a great Swiss quartz tool with a no-nonsense look.  You can find the watch for sale here on Amazon.  On Amazon, the product listing isn't very complete, but according to a recent ebay listing, the watch itself has a 42mm diameter case and a 19mm wide bracelet.

Swiss Military Attitude Watch

This watch design and model has been sold under the Wenger and Swiss Military brands over many years. But, is now being listed by Victorinox. You can read this next section for a bit of history to understand the evolution of all things Swiss Army

A History of Victorinox, Wenger, Swiss Army, and Swiss Military

Victorinox was founded in 1884 in the German-speaking Swiss Canton of Schwyz in the municipality of Ibach-Schwyz. Wenger was founded in 1893 in the French-speaking Swiss Canton Jura in the municipality of Courtételle. Both companies got contracts from the Swiss government to produce knives for the Swiss Army.  The companies had a strong rivalry for many years with Victorinox claiming to the the Original Swiss Army knife and Wenger claiming to be the Genuine Swiss Army knife. All of that rivalry came to an end when Victorinox bought Wenger in 2005. 

While Wenger products continued to be sold for a time, the merged companies have consolidated all their production and marketing under the Victorinox product lines. Victorinox still uses Swiss Army branding on knives, but they seem to have dropped it on watches as they move more upscale. The Swiss Military brand has appeared in a variety of places throughout time including on some watches made by Wenger. You can read my review of a similar watch called the Wenger Swiss Military Grenadier. I think this Attitude timepiece may be a fading holdover from those days.

While most Victorinox watches are now moving upscale, this Swiss Military-branded watch is a holdover from when anything in the Swiss Army arena was expected to be tough, simple, utilitarian, and Made in Switzerland. If you're looking for a watch built with these philosophies, this Swiss Military Attitude Quartz Watch on Amazon may be the watch for you! It's a deal at around $100.