It seems like department store watch departments are getting to be more and more disappointing. As a watch collector, it's hard to go to stores like Kohl's or Belk and find any interesting watches lately. The stores reduce the sizes of their watch departments and make me wonder:
"Do you even know me at all?"
A Hawker Hurricane Watch from AVI-8 |
If you want repeat customers in a watch department, you need to have interesting and current watches. It's not enough just to have respectable looking watches that gleam under the lights. Provide an interesting browsing experience with watches that are truly unique and that really appeal to customers.
Tap into popular culture. People literally announce their "tribe" with their apparel, tattoos and accessories all the time. Watches are one way to do that.
- Where are all those Marvel Comic book watches?
- Where's that Darth Vader watch?
- Where are all those aviation inspired watches?
- Where's that James Bond watch?
- Where are those NATO watch straps so I can customize my watch?
- Where's that interesting watch you advertised online?
- Where are the Apple, Samsung, and other brands of Smartwatch?
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