Have you bought a Rolex yet?
Me neither.
Are you closer to publishing that best seller or building that real estate empire?
Me neither.
Have you danced around in your underwear and become a Youtube sensation?
Me neither.
Any idea of how you are going to get a Rolex?
Me neither. Sigh...
I'm thinking it might be time to look at watches that evoke that Rolex style at more accessible middle class price points. The Rolex Submariner has a Rolex movement, a 40 millimeter diameter case that is 13 millimeters thick, a screw down crown, a cyclops magnifier over the date window, and a coin edge unidirectional bezel. It also has a heft and feel that is unmistakably Rolex. It also delivers hard core dive watch performance with 300 meters of water resistance. But, alas, it is sold at a stratospheric price.
Affordable Alternatives to the Rolex Submariner
Instead, I offer three watches that offer the Rolex Submariner look at prices we can all afford.
1. Fanmis Rolex Submariner Homage Watch
2. Seiko 5 Automatic Dive Watch.
When the world asks middle class watch collectors a difficult question, the answer is usually, "There's a Seiko 5 for that!" While this Seiko 5 has the crown at 4 o'clock, the dial markings are much like the markings on a Submariner.
Seiko 5 Dive Watch (Amazon Photo) |
It's a cool looking watch that looks great and fits in any budget and has a nod to the king of dive watches. If you are intrigued by this Seiko 5, you can find it here on Amazon.
3. Orient Men's Ray II Automatic Diving Watch
Orient is a Japanese company that has been making high quality watches for 65 years. The Orient Ray II is powered by a 22-jewel automatic movement that is made in house. The case is 41 millimeters in diameter and 13 millimeters thick.
Orient Ray 2 Dive Watch (Amazon Photo) |
The unidirectional rotating bezel is precision made for precisely 120 clicks. You will find a coin-edge bezel, but no cyclops over the date. I like the cool logo, the in-house movement, and the bit of independence and brand value that Orient brings to the table. The watch is also rated for a respectable 200 meters of water resistance.
Each of these watches evoke the classic dive watch from Rolex. Yet, they are not counterfeit watches. Like you, they are simply inspired by a classic design. They show that you can have the Rolex look even if you don't have the Rolex wallet.
[This article was updated with new links and a new watch in June 2025. If the Rolex Explorer turns your head, check out this post on affordable alternatives to the venerable Rolex design.]