Guess what I just saw at Walmart? Ed Hardy wristwatches. You probably knew that from the title of this post. But, I was shocked and surprised to see sizeable watch aisle end cap full of watches from the famed tattoo artist's brand. Two varieties on display caught my eye. The first (below) has the famed Ed Hardy "Love Kills Slowly" design.
Ed Hardy "Love Kills Slowly" Watch |
The second design (below) was a variation on the skull watch. It's cool to see a skull sculped into the watch dial itself. This one also incorporates a rose design into the strap and what appears to be a serpent weaving its way through the strap and the skull. It's nice to see the tattoo art that Ed Hardy is renowned for incorporated into the watch designs.
An Ed Hardy Skull Watch incorporating a rose and chain motif on the strap |
At Walmart, both of these watches are only $20.98. If you'd like to check out a similar Ed Hardy Skull Watch, bang it here to visit Amazon.
Once made synonymous with Jersey Shore and various reality TV and celebrity jackasses, the Ed Hardy brand has seen its ups and downs and has been in the hands of various branding companies for many years. Since 2021, the Ed Hardy brand has been licensed exclusively in North America by the American Exchange Group as part of a three year deal with the brand company Iconix Brand Group Inc.
I never watched Jersey Shore and I don't keep too close of a track on fashion, so for me the Ed Hardy story boils down to a couple of key points:
1. You'll find Ed Hardy brand watches in Burlington, Ross, and just recently, Walmart stores for very affordable prices.
2. Ed Hardy's tattoo art is cool looking and has a lot of visual appeal.
It's kind of cool that the Ed Hardy brand and the artistry of these watches are now available to so many people through affordable outlets. I find that these watches definitely add variety to a watch collection. I'll probably add more myself as time and finances permit.
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