Modify Watches have colorful rubber bands and interchangeable watch mechanism units. To get a new look, just pop the old watch unit and pop in another watch unit. Watch mechanism units are interchangeable and have different designs on the face.
|Preppy vs. Peppy: A Traditional Timex beside a Modify Watch|
It's a creative concept and one that promises to keep your watch perpetually fresh. I remember the Swatch collecting craze of the 1980s and I think that Modify watches update this concept. Instead of buying dozens of colorful watches, you can buy a band or two and two or three faces. Then, you can interchange them whenever creative lightning strikes you!
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