With all the new computerized methods of taking orders and manufacturing things in an automated fashion, the whole "mass customization" idea makes perfect sense. I especially like the concept when it applies to a personal item like a wristwatch. The Boccia brand has a configuration tool on their website that lets you control the design of your watch. You get to pick the following:
- color of the case,
- the bezel, the dial,
- the hands, and
- the strap or bracelet.
It's a very cool web page. You end up with a Boccia watch that runs between $225 and $275 or so. I could play with it for hours! Just check out the Boccia Design Your Own Watch advertisement whenever you see it to get in on the fun!
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