The vintage military look is in when it comes to watches. Pioneered by high end makers like Bell & Ross, military-style watches are rugged looking and easy to read. Unfortunately, Bell & Ross watches carry a high price tag that isn't prudent for every watch buyer. However, many watch makers pay homage through their own contemporary designs. I recently saw these Mossimo military style watches at Target. They have that vintage military look for about $20.
This Mossimo watch has a canvas strap and very bold hash marks to indicate the hours.
Of course, if these low cost military-style watches, don't fit the bill, you can always spring for something like one of these Wenger Swiss Military watches:
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