Watches A to Z: Maurice Lacroix

Maurice Lacroix is a Swiss luxury watch brand. They make the watches that many people can only dream about. On Amazon, the highest priced Maurice Lacroix watch costs about $10,000. However, they have plenty of models that are priced around $2000. That's quite a bit of money, but its also the kind of money that could come your way with hard work over time, a nice bonus at work, or a sizeable tax refund. The brand is a bit of a departure from this blog. But, Maurice Lacroix watches are attainable. They are a dream watch that could easily become a goal watch!

NAC, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons

The brand was established in 1975 as part of an old Swiss Company that originated in trading silk. They bought a Swiss watchmaker that specialized in making private label watches and expanded frome there. Maurice Lacroix expanded rapidly, building the capability to make their own watch movements and buying a Swiss watch case manufacturer. 

They led off with a flagship Masterpiece collection which continues with watches like this Maurice LaCroix Gravity 43mm Automatic.  

Maurice Lacroix Gravity 43mm (Amazon Photo)

Their most popular watch line is the Maurice LaCroix Aikon line of watches. The Aikon combines urban flair and sophisticated style that is perfect for any occasion. With prices usually a bit above $2000, these are dream worthy luxury watches.

Lacroix Aikon (Amazon.com)

If we're going to enjoy the Riviera, we may want to go into the water. The Maurice Lacroix line can have us ready with their Ponto S Diver watch with 300 meters of water resistance and quick change straps for any situation. It also has a cool dial with an internal rotating bezel! There are a few neat variants of this watch out there. You can check out this version of the Maurice Lacroix Ponto S here on Amazon. If you poke around a bit, the bronze versions are also very appealing.   

Lacroix Ponto S (Amazon Photo)

Finally, for an everyday dress watch, try a Maurice Lacroix Men's Classic & Simple Automatic like this one from their Les Classiques collection here on Amazon. Or, visit their website for their 1975 Collection and quartz options.

Lacroix Les Classiques Classic and Simple Automatic (Amazon photo)

To peruse the Maurice Lacroix collections more thoroughly, visit their store here on Amazon.