Have you bought a Rolex yet?
Me neither.
Are you closer to publishing that best seller or building that real estate empire?
Me neither.
Have you danced around in your underwear and become a Youtube sensation?
Me neither.
Any idea of how you are going to get a Rolex?
Me neither. Sigh...
I'm thinking it might be time to look at watches that evoke that Rolex style at more accessible middle class price points. The Rolex Submariner has a Rolex movement, a 40 millimeter diameter case that is 13 millimeters thick, a screw down crown, a cyclops magnifier over the date window, and a coin edge unidirectional bezel. It also has a heft and feel that is unmistakably Rolex. It also delivers hard core dive watch performance with 300 meters of water resistance. But, alas, it is sold at a stratospheric price.
Affordable Alternatives to the Rolex Submariner
Instead, I offer three watches that offer the Rolex Submariner look at prices we can all afford.
1. Fanmis Rolex Submariner Homage Watch
2. Seiko 5 Automatic Dive Watch.
When the world asks middle class watch collectors a difficult question, the answer is usually, "There's a Seiko 5 for that!" While this Seiko 5 has the crown at 4 o'clock, the dial markings are much like the markings on a Submariner.
Seiko 5 Dive Watch (Amazon Photo) |
It's a cool looking watch that looks great and fits in any budget and has a nod to the king of dive watches.
3. Orient Men's Ray II Automatic Diving Watch
Orient is a Japanese company that has been making high quality watches for 65 years. The Orient Ray II is powered by a 22-jewel automatic movement that is made in house. The case is 41 millimeters in diameter and 13 millimeters thick.
Orient Ray 2 Dive Watch (Amazon Photo) |
The unidirectional rotating bezel is precision made for precisely 120 clicks. You will find a coin-edge bezel, but no cyclops over the date. I like the cool logo, the in-house movement, and the bit of independence and brand value that Orient brings to the table. The watch is also rated for a respectable 200 meters of water resistance.
Each of these watches evoke the classic dive watch from Rolex. Yet, they are not counterfeit watches. Like you, they are simply inspired by a classic design. They show that you can have the Rolex look even if you don't have the Rolex wallet.
[This article was updated with new links and a new watch in June 2025. If the Rolex Explorer turns your head, check out this post on affordable alternatives to the venerable Rolex design.]