ADNA: A New Watch Brand from Belgium

Can you imagine a watch with a silicone band and a high quality quartz movement?  It would be superbly comfortable and stylish!  Fortunately, Belgian watch designer Alain De Nys imagined just such a watch.  The new ADNA watch brand features interchangeable silicone straps and superbly readable dial and a high quality quartz movement from Japan.  The ADNA XXL line brings comfort, design, and functionality together in a timepiece that we can all afford!

If you've ever owned a watch with a silicone strap, you know that it is a really comfortable material to wear.  Plus, multiple colors are available.  If you are a traditionalist like me, you can stick with black or gray.  But, if you want to open up your options, you can buy a color like lime green, white, or orange.  If you buy more than one, you can swap the straps around.  These dive-style watches are water resistant to 3 atmospheres (98 feet) and are perfect for closing out the summer relaxing by the pool or kicking back at the beach.