Like the Elgin name, the Gruen name has been revived by MZ Berger. While these new Gruen's are certainly less desirable from a collector's perspective. You could still find some nice contemporary watches from these new Gruen collections. But don't be fooled into thinking that new Gruen watches are valuable because of the Gruen name. At Kohl's I purchased a "Precision by Gruen Watch" for about $23. It came with a really cheap nylon band, but looks very nice with this replacement bracelet.
|Precision by Gruen|
I have also bought a Gruen II watch at Sears. It's an attractive looking quartz watch for about $35. It was a little too large for me, but I was easily able to resize it using the Android watch repair kit that I won from a contest on one of my favorite watch forums.
These new Gruen watches would be perfectly reasonable gifts if you are shopping in the under $50 price range. They'd be great stocking stuffers. My Gruen II watch also came in an attractive box. That's always a nice plus for Christmas shoppers.